Main Task - Evaluation: Q4

Who would be the audience for your media product?

For our media product, our target age is mainly teenagers to mid 20's. More specifically, from about 15 - 25 so no-one under the age of 15 would be allowed to see our film. The reason we decided this as our target audience is because it is mainly around that sort of age brakcet which go to the cinema and are allowed to watch horror films whereas if we changed the classification to 12 and over, not many 12/13/14 year olds will go and watch it as it might be too daunting for them and their parents/guardians may have strict restrictions on what they can watch when they go to the cinema. According to the 2014 BFI Statistical Yearbook, horror was classed as the 11th most popular horror film with the award winning, Annabelle.

The sort of things you would most likely find in a rated 15 movie is:

• ·        Discrimination
• ·         Drugs
• ·         Dangerous Behaviour
• ·         Language
• ·         Nudity
• ·         Sexual Activity
• ·         Violence

LINK:http://www.bbfc.co.uk/what-classification/15

DO YOU LIKE TO WATCH HORROR FILMS?
YES	NO	SOMETIMES
		ü
	ü
		ü
ü
ü

In the table above, I have asked my focus group, which consists of 5 teenage girls from my school, if they liked to watch horror movies or not. Two of them said 'yes' and 'sometimes' and one of them had said 'no' to the horror genre completely. All of these girls are around the same sort of age so 16-17 years old.

DO YOU LIKE TO WATCH HORROR FILMS? (MALES)
YES	NO	SOMETIMES
ü
		ü
ü
ü
	ü

In the table above, I had asked some males of various ages ranging from 12 - 50 if they liked to watch horror movies or not. Compared to females, the majoirty of them said 'yes' as one of them said 'sometimes' and 'no'. For females, two in five people like to watch horror films and for males, three in five people like to watch them.

From this, I can conclude that the gender that prefers horror movies are male and that younger ages prefer not to as teenagers are more willing to watch them. Younger children are more suited to watch more 'laid-back' films like animations or disney films whilst teenagers are more drawn to horror and thriller.